There’s a natural rhythm to the way we run our creative service businesses that’s helpful for a number of reasons. It creates a level of assurance, predictability, and confidence that we’re doing business right. As clients work with various service businesses, they also flow through similar workflow stages and funnels that can feel predictable. They’ll receive a proposal, onboarding packet or email, forms to complete, and a feedback request. Predictable right?! Well, if you’re not careful, your client experience can fall into the ‘blah’ category. We don’t want that. One way to shake things up—client gifts.